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วันศุกร์ที่ 4 กันยายน พ.ศ. 2552

5 Newsletter Marketing Ideas by Girlie Nuqui

Marketing materials are considered as a basic necessity for businesses. Business professionals rely on these materials for strengthening their promotions, creating visibility for their brand, and reaching out to customers. One good example of a reliable marketing tool is a company newsletter. Company newsletters also serve as an effective communication medium. These printed materials keep readers updated with your company's events and news stories.

Newsletter marketing can produce beneficial results for your business with proper execution and professional printing. Creating an effective newsletter for your marketing campaign come easy with these newsletter marketing ideas:

* How-To Articles: Readers look for articles that they can benefit from and offer entertainment at the same time. Providing readers with a step-by-step guide regarding topics that are relevant to them is very beneficial for your clients. A photography studio for instance, can write articles on "How to find your Right Angle". Customers will certainly hold on to the newsletters, because of the useful information it provides.

* Exclusive Interviews: Interviewing experts in your field is a great way of allowing readers to learn from their experiences. For example, a real estate newsletter can feature a real estate mogul to inspire its readers and share valuable information.

* Guest Writer of the Month: Choose a person with an interesting story to tell and ask them to write articles for your newsletters. Having guest writers to contribute articles to your newsletters allows you to offer variety to your readers, because of their unique writing style. Give a little background about your guest writer for your reader's knowledge.

* Helpful Tips: Offer solutions to common problems encountered by clients, so you can position yourself as a reliable expert. Readers will be more engaged to read your newsletters if they can benefit from the articles you publish.

* Vox-Pop: Allow reader interaction by asking their opinions on certain issues related to your business. Publish your questions on the newsletters and encourage readers to participate in the discussion by emailing their answers. Choose the best answers and publish them on the next issue of your newsletters.

Following these tips helps ensure that you will be able gain rewarding benefits from your newsletter marketing campaign. It would also be best to ask for your reader's feedback in order to produce articles in line with their topic of interest. Online printers offer newsletter printing service that is very ideal for your marketing campaign. Their Newsletter print templates are very useful for designing your prints. Print templates can be a good source of ideas for your newsletter design.

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